The Blueprint for Sound Aesthetics and Structural Integrity
This San Francisco Bay Area/Silicon Valley decking supply store needed to move from a dated web presence to a cutting edge, structurally and aesthetically beautiful site that meet all the visual and technological expectations of its savvy customers.
To align the business goals of The Decking Superstore with the site strategy outlined by the project team, a mobile first approach was necessary. It was important to feature large beautiful images showcasing finished decks, a simple and intuitive navigation, and host a logical yet flexible method to organize the varying content on each page. This was handsomely accomplished by building a responsive site on the WordPress CMS, featuring a vertical navigation, a modular content organization method, strong typography, striking images, and clear calls to action.