Fidelity & Guaranty Life

An Investment in Success

As a creative and strategic consultant on the FGL account I helped devise and implement a number of Inbound Marketing/Hubspot initiatives.

As creative lead we reskinned the homepage, designed dedicated landing pages for lead capture,  content specific pages geared toward inbound marketing, a web site refresh, new page templates optimized for tablet, a host of email marketing templates. Helped devised and roll out marketing initiatives that grew email list by 40k, increased organic traffic by 25%, and increase new product revenue by nearly $20 million.

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