TSG Sports Group

UX: From Bust to MVP

An industry leader in lacrosse and hockey e-commerce equipment sales, TSG required a user experience that would push them to the top. Designed for the Magento Enterprise platform, the UX would need to be custom skinnedĀ for three sites in all.

A focus on multiple points of entry into the site by way of the homepage, a mobile first approached allowed this responsive site to be organized in a modular fashion. Thus, allowing all the UI elements to to contribute to an overall excellent experience while giving proper billing to various categories, TSG custom content, and marketing promotions as necessary. A uniquely custom product page is one of the shining pieces of this project.

Launching 2015


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